DEVELOPMENT COMMUNICATION SOURCEBOOK Broadening the Boundaries of Communication
The Development Communication Sourcebook aims to provide a clear understanding
of the field of development communication and its more recent trends. It illustrates
why this field is important and how its methods and tools can be applied
effectively to enhance long-term results. The Sourcebook addresses everyone who
has an interest in the success and sustainability of development initiatives, from
communication practitioners to managers.
Two factors guided the rationale for writing the Sourcebook. First, despite the
growing recognition enjoyed by the discipline of development communication, its
nature and full range of functions are still not fully known to many decision makers
and development managers who tend to identify this field merely with the art
of disseminating information effectively. Second, because of the recent shift in the
development paradigm (that is, from one-way to two-way communication) and
the related changes in the field of development communication, many communication
practitioners are not entirely aware of the discipline’s rich theoretical body
of knowledge and the wealth of its practical applications—which are growing in
relevance for the development context.
