A new Lebanon based human rights and equality initiative is now partnering with men to reach the goal as advocates for equality of the sexes in the Middle East region and beyond. To do this ABAAD – Resource Center for Gender Equality in Beirut – has partnered with the IMC – International Medical Corps – to bring a new and innovative approach to advocacy by bringing men into the mix with programs, including TV commercials, aimed to help men deal with anger management as part of their commitment to improving violence in society.