Domestic Violence Sells?
The media’s sexual objectification of women has come under increasing scrutiny, as well it should. But what about advertisements promoting consumer goods through domestic violence? Roughly every 9 seconds in the United States, a woman is assaulted or beaten. And we ask how can this be changed? Many professionals and women’s rights advocates have written on the subject to address the multifaceted problem of intimate partner violence (IPV), and the issue is complex with social, legal, political, and cultural factors. There is no quick fix. But, here’s an easy one to start with: maybe, just maybe, companies shouldn’t capitalize on ads advocating violence against women. The media is a powerful means of disseminating cultural values and ideas. Advertisements using domestic violence have long been used, which fuels social messages that essentially condone violence against women. It’s time to break the cycle.
Read the complete article by Ashley Baggett on the Nursing Clio website: http://nursingclio.wordpress.com/2012/07/31/domestic-violence-sells/